Our Response to Kraft’s Letter: It’s Time to Surrender Your Artificial Dyes
Today Vani (aka Food Babe) and I are appearing on the Dr. Oz Show – be sure to tune in!
It’s been a little over one week since we started a petition to remove artificial food dyes from Kraft Macaroni and Cheese. We have over 228,000 signatures and, while we heard from Kraft right after the petition launched, it was not the response we were hoping for.
We thought it would be important to share their response and exact letter with you, so you can understand exactly what we are up against.
Below you’ll see Kraft’s letter to us along with our specific response and reaction in bold.
From Kraft: Hi Lisa and Vani,
Thanks for contacting us. The safety and quality of our products is our highest priority and we take consumer concerns very seriously. We carefully follow the laws and regulations in the countries where our products are sold. So in the U.S., we only use colors that are approved and deemed safe for food use by the Food and Drug Administration.
Our Response: When Kraft found out the safety of artificial food dyes was in question in Europe – why didn’t they make the “safety” of U.S. citizens their highest priority, too? Food is food – whether in our country or someone else’s – why not make all Kraft products standardized to the highest safety regulation across the board? Kraft was able to reformulate their products without artificial dyes in the U.K. without noticeably changing the color or taste – we even taste tested it ourselves just to prove this point. We know it can be done; Kraft doesn’t have to reinvent the wheel.
To further prove this point – Kraft stated this fact themselves by reformulating Lunchables in the UK without “compromising quality, taste and food safety.”
“Kraft Foods UK has no products aimed at children that contain the ingredients highlighted in the FSA [Southampton] study. . . . [W]ith our recent Lunchables reformulation in the UK, we reduced fat and salt, as well as removed artificial colours and flavours. Without compromising quality, taste and food safety, we will continue to see where we can make changes and still meet consumer expectations.”—Kraft Foods UK (Quote Taken from AllergyKids Foundation)
Because Kraft has not willingly and proactively reformulated their products in the US, it’s obvious to us that Kraft’s highest priority is their bottom line. We are asking Kraft, a multi-billion dollar company, to be the leader in the US Food Industry by voluntarily removing artificial dyes and owning up to the statements they make about safety and quality of their products.