The Müller Beauty Glam Branding Targets Young Consumers
Created by the Format Design agency, the product lineup focuses on three face masks that are intended to attract young consumers who are looking for a way to keep their skin looking fresh and clean. Each of the packaging designs features a patterned look and is accented with charming illustrations that show users how to apply it to their face, which creates a stronger connection with the product.
The Müller Beauty Glam branding identifies the increased shift towards drawing in young consumers to beauty products, which has predominantly focused on older consumers in years past.
Image Credit: Package Inspiration